Continuing in our series based on the National Bestseller “The Go-giver,” today I would like to discuss the third principle, the law of influence. While the law of value and the law of compensation are important, this third principle is really the key as you will see.
The Law Of Influence
The third principle discussed by the authors has to do with the law of influence. Basically it states, “Your influence is determined by how abundantly you place other peoples needs first.” At Ropay Asset Investors we believe this is essential… so much so that it forms the basis of our value proposition.
Remember, the typical collection agency uses what we will term a “confrontational approach” where they pound on customers repeatedly until they cave in and offer up some money just to get the collector to leave them alone. At Ropay we believe that our customers need to be treated with dignity and respect so we only use collection agencies that take a vastly different collection approach.
These agencies use the “applied psychology strategy”which was pioneered by the founder and CEO of our primary collection agency. While the conventional approach is more like war with one winner (the agency) and one loser (the debtor), the applied psychology strategy seeks to create a win-win scenario where both parties can feel confident in the resolution.
By developing a relationship with the debtor, gaining an understanding of their current financial situation and crafting payment solutions that are within their budgets, these agencies put the customer/debtor needs ahead of their own.
So, at the end of the month when it comes time to part with some money, which agency do you think will get paid first? The collection agency who could care less about the debtors situation or the agency who does indeed care about helping them get their lives back on track?
Obviously the agency who is genuinely interested in helping them, right?
This has proven to be the most successful collection strategy to date. It is so successful in fact that the University Of Harvard conducted a case study on the original CFS (now CFS II) which is our primary collection agency.
Do Good and Make Money!
P.S. We recently surpassed $2 million in assets. Thank you to all our investors. We are well on our way to helping an enormous amount of people get their lives back on track.